05 / Paid Social · Orbit

Create demand
at scale.

Orbit combines precise audiences, high-performing creative, and continuous media optimization to build awareness, generate leads, and keep your brand around the buyers who matter.

Precise audiencesHigh-volume creative testingFull-funnel retargeting
The social engine

Reach the market.
Stay in orbit.

Orbit uses paid social to introduce the offer, build familiarity, and convert prospects across the customer journey.

01 / TARGET

Reach the audiences most likely to act.

Build prospecting, lookalike, account-based, and retargeting audiences from a shared customer strategy.

02 / TEST

Find the creative that earns attention.

Turn Clum content into platform-native variations and systematically test hooks, formats, and offers.

03 / SCALE

Grow reach without losing efficiency.

Shift budget toward winning audiences and creative while controlling frequency, cost, and lead quality.

Connected performance

One audience.
More ways to engage.

Orbit extends the same message customers see through outbound, direct mail, and search—building recognition instead of fragmented impressions.

Fresh creative variations keep the campaign learning and prevent audience fatigue.

Creative testing system
Hooks · Formats · Offers

Prospecting and retargeting work together to move customers from first impression to action.

Full-funnel media
Awareness · Consideration · Conversion
Expand your reach

Put your offer around the right buyers.

Talk to NorthStar